The Vegan Society brought this to my attention on facebook. It's disappointing, infuriating but more so because of the comments than the contents of the article. I feel like he is making the same point as Michael Pollan has made in the past and which we've discussed on this forum previously. However, many people have seen it as a green flag to consume meat with a clear conscience - brilliant!
It echoes the sentiments of some of our friends who refuse to buy organic because it's more expensive and 'doesn't taste any better'! These are intelligent people and how they can be so shortsighted blows my mind.
Anyway, if you do leave a comment make sure to not give them ammunition - any mention of animal rights and you'll simply be dismissed as a vegan quack. Obviously the envirnomental argument has been poo pooed by the journalist in question so it looks like all we have left is health - good thing there's some pretty strong evidence in our favour.
Why does it always feel like two steps forward, three steps back?
http://www.guardian.co.uk/commentisfree/2010/sep/06/meat-production-veganism-deforestation