Alima Pure makes beautiful mineral makeup from a few premium ingredients – no talc, no bismuth oxychloride. But what does that really mean for you? One thing it means is that you get a lot of color for your money with Alima Pure.
We all want makeup that feels great (and Alima Pure is as silky as they come) but the most important, and most expensive ingredient in face, lip and eye makeup is the color itself. It’s color that provides the important effect – enhancing your skin tone, creating a pretty flush, intensifying your eye color, etc.
The more color (pigment) you get in your makeup the more you avoid cheap fillers, preservatives and other dangerous additives (so-called “carrying agents”).
Alima Pure mineral makeup is as close to pure pigment as can be. Alima Pure never adds carrying agents and does not need preservatives because true mineral makeup is naturally anti-bacterial and does not spoil. Also, everything we make is vegan, except our lip balms, which contain beeswax.
Since Alima Pure is so richly pigmented, you can add your own carrying agents if you like. Add your favorite crème moisturizer to make a cream foundation, a little water for liquid eyeliner or a little gel for a sheer glowing blush. You have a lot more control over how much color you wear when you start with Alima Pure. Plus you know what is in your skin care products and can choose what’s good for you and the planet! Note – do not add anything to the actual container or lid of the makeup (which could contaminate it) – use a small bowl or plate for mixing.
Alima Pure is one of the smaller international mineral makeup brands – a completely women owned-and-operated company in Portland, Oregon. But they offer one of the largest selections of colors. In fact, they are color fanatics.

Alima Pure offers 60 shades of foundation – three times as many as most companies, over 100 eye shadows and more than 50 blushes. Excessive? Actually no. Every single shade does something different for your eyes and face. Alima Pure also offers a few almost hidden gems; color-balancing powders that magically disguise rosacea, brighten up a sallow complexion or warm up a skin tone while reducing redness. How? By using the right color in the right place.
Are you great with color? Wonderful – stock up on a wide range of $1 Alima Pure generous samples and find out what our different colors do for you.
Afraid of color? The secret is to experiment. Even makeup artists can’t always tell what will look good – the best teacher is trial and error. A great place to start is the Alima Pure website which offers great advice about choosing foundation shades and other colors, and the Alima Pure Makeup Artist is always happy to help.
Special Offer for The Kind Life readers:
Alima Pure has created a new blush just for The Kind Life. “Kind” blush is a summery pink satin matte that almost everyone can wear. Alima Pure is offering a free deluxe sample with any order (you’ll still get the smaller free samples Alima Pure selects and encloses for you with every order.) Just write “The Kind Life” in the comments area when you check out. Offer good while supplies last.