Alima Pure makes beautiful mineral makeup from a few premium ingredients – no talc, no bismuth oxychloride. But what does that really mean for you?  One thing it means is that you get a lot of color for your money with Alima Pure.

Alima Pure


We all want makeup that feels great (and Alima Pure is as silky as they come) but the most important, and most expensive ingredient in face, lip and eye makeup is the color itself. It’s color that provides the important effect – enhancing your skin tone, creating a pretty flush, intensifying your eye color, etc.
 
The more color (pigment) you get in your makeup the more you avoid cheap fillers, preservatives and other dangerous additives (so-called “carrying agents”).
 
Alima Pure mineral makeup is as close to pure pigment as can be. Alima Pure never adds carrying agents and does not need preservatives because true mineral makeup is naturally anti-bacterial and does not spoil. Also, everything we make is vegan, except our lip balms, which contain beeswax.
 
Since Alima Pure is so richly pigmented, you can add your own carrying agents if you like. Add your favorite crème moisturizer to make a cream foundation, a little water for liquid eyeliner or a little gel for a sheer glowing blush. You have a lot more control over how much color you wear when you start with Alima Pure. Plus you know what is in your skin care products and can choose what’s good for you and the planet! Note – do not add anything to the actual container or lid of the makeup (which could contaminate it) – use a small bowl or plate for mixing.
 
Alima Pure is one of the smaller international mineral makeup brands – a completely women owned-and-operated company in Portland, Oregon. But they offer one of the largest selections of colors. In fact, they are color fanatics.

Alima Pure


Alima Pure offers 60 shades of foundation – three times as many as most companies, over 100 eye shadows and more than 50 blushes. Excessive? Actually no. Every single shade does something different for your eyes and face. Alima Pure also offers a few almost hidden gems; color-balancing powders that magically disguise rosacea, brighten up a sallow complexion or warm up a skin tone while reducing redness. How? By using the right color in the right place.
 
Are you great with color? Wonderful – stock up on a wide range of $1 Alima Pure generous samples and find out what our different colors do for you.
 
Afraid of color? The secret is to experiment. Even makeup artists can’t always tell what will look good – the best teacher is trial and error. A great place to start is the Alima Pure website which offers great advice about choosing foundation shades and other colors, and the Alima Pure Makeup Artist is always happy to help.
 
Special Offer for The Kind Life readers:
 
Alima Pure has created a new blush just for The Kind Life. “Kind” blush is a summery pink satin matte that almost everyone can wear. Alima Pure is offering a free deluxe sample with any order (you’ll still get the smaller free samples Alima Pure selects and encloses for you with every order.) Just write “The Kind Life” in the comments area when you check out. Offer good while supplies last.



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Thankyou for this recommendation as I have tried a pure mineral product ( not this one) and found out that the blush contained carmine which is made from cockroaches...which I did return. I was so disappointed as the foundation was very good. I will check this out!

I love Alima  - have been using their products for several years now. You absolutely cannot beat them for beautiful colors and great customer service.

I do check almost everything on Skin Deep, but I've found you really need to be careful with what they are considering hazardous and why, and sort of take it with a grain of salt. I have also wondered about products getting different scores although the ingredients appear to be the same. I've also noticed that the scores of some ingredients change - in some powder foundations Titanium Dioxide scores a 0, in others its a 3. Zinc Oxide in some foundations is a 4, in others its a 5... makes me wonder how accurate any of it is.

I just switched from Aveda make-up to Alima Pure's and I'm very happy with it.  Most of their make up is about half the price of what I used to buy - and I'm not sure everything I used to get from Aveda was 100% vegan anyway.  I've always had trouble with blending liquid make up, and the minerals are a lot easier to apply and don't feel like I'm wearing a mask.  I use the finishing powder most days (to combat the sunscreen shine) and the foundation if I feel like dressing up.  The eye shadows so pretty - I fell in love with the color Moss.  If you don't know what color to get, click ask the artist on their website and get the samples.  They were very helpful.

 

I do wish they had vegan lipsticks - I'm still on a quest for the perfect lipstick while I use up the old burts bees lipsticks from my vegetarian days.  I totally love the HibisKiss lip tints by Crazy Rumors for a little dash of color though.

Many thanks for the heads-up on the special offer -- I have been looking at mineral makeups for the last week or so online and had visited the Alima site several times; the special offer gave me the push to order a bunch of samples so I can find the right shade of the foundation! And I appreciate their use of the Post Office for delivery -- No out of the way/extra trips from UPS/Fed Ex -- the postman is ALREADY coming by, so why not let  him/her bring this package!

Just wanted to say thank you for adding such a wonderful product/sponsor on The Kind Life website.  Alima Pure offers all the perks that I love in cosmetics and companies who offer incentives as well as recycling and points for those who shop with them.  The selections of colors are really fantastic and the best part is the samples!!!!!!!  I only wish I had a place her in AZ to shop in person.  If you ladies love mineral makeup and makeup that has very few ingredients and is all natural, please try Alima Pure!

I am a huuuuuge Alima fan! Their Luminous eyeshadow in Glow is almost identical to MAC's Vanilla pigment but,thankfully, not full of harmful stuff! Also their foundations come in great pale shades that don't oxidize! For those of you who don't know what that is it's when foundation turns orange. I've tried so many foundations from natural to drugstore to department store and there are few lines that have super pale shades and even less that don't oxidize on my skin. Thankfully Alima's foundations stay color true and it's a double blessing to not be applying whoknowswhat ingredients/chemicals to my skin. Also their customer service is extremely wonderful and they are patient and kind when I've asked many questions about finding Alima color comparisons to other makeup lines.

So,yeah, I kinda like them alot. lol!

i've tried at least five different big mineral make up brands over the past nine years, and had recently settled on a fab company called, lily lolo, out of the uk.  BUT when i read this alima post and realized that these ladies are fellow portlanders, i had to check out their products!  i went to a shop called camellia pure beauty in n.e. portland and had a foundation perfectly matched to my skin!  i LOVE it and cannot wait to try your other products.  (i was disappointed that camellia did not carry your lip glosses!)  not only is alima by far the best color match and most natural looking mineral foundation i've ever used, it is so kind to my very fussy skin.  i love that i am supporting a local business, too!  it is surprising to me that i had never even heard of your company before reading about it here, and am already getting the word out to my girlfriends in pdx!  xo

Hope they still have a sample to send with the order I just placed! :)

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